Lessons from Steve Jobs on building a brand

3/15/2013

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Axel promotes a rethink of the way we manage businesses today: think of business as a sport. In sports the team is decisive and usually the team with the best players wins. And sports is fun.

Successful sports teams have a high performance culture, a clear goal, a strategy how to get there and excellent players. All of these are also essential for thriving businesses.

Lessons from Steve Jobs on building a brand

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